The belief that it is essential to wear fur to dress “well” and in a sophisticated way is totally wrong. However, it is an idea that is very much internalised among the population. But it only takes a little information and awareness to realise that fur free clothing does not mean bad dressing. It may even be the opposite.

Big brands such as Ralph Lauren, Calvin Klein, Gucci, Armani, Versace, among others, have already taken this big step. They have become brands that are aware of the importance of a fair fashion free of fur and animal hair.

Fur and animal hair

The use of fur in fashion has been one of the most debated topics in the last decade. Perhaps one of the most controversial materials, as its use is closely linked to the mistreatment and extinction of animals.  Every year, the global leather industry kills more than a billion animals.

That is why we have decided to go for sustainability in the manufacture of our garments, choosing not to use animal fur or hair in the collars of our jackets and coats.

We use merino sheep’s wool to make our garments. This wool is obtained free of animal abuse. It comes from a livestock that brings quality to the wool, with commitment to the environment and proper care of each sheep.

When we shear them we do it in a correct way, being our priority the welfare of our animals. It is a painless and even pleasant process for them.

If we do not shear them, their wool can continue to grow and grow, even doubling in weight. This process is essential for the health of these animals. It is a way to avoid infections, wool blindness, difficulty or impossibility to stand up because of the weight and urinary tract obstructions.

Social responsibility is part of Marae’s values, and taking this decision is an important step. Innovation in materials and research allows us to explore new frontiers in a more ethical and conscientious way. Leaving behind the use of animal fur and hair.

We are looking for a well-produced and timeless final product, with a price that is in line with the reality of its ethical production. This is the first of many steps we are going to take.